Meet EmpowerShine™: The New Lip Crayon That Can Do It All 

Have you ever found yourself in a position where you weren’t sure if you wanted to reach for a high-gloss lip product or a long-wearing matte lipstick? We just made that decision super easy for you with the launch of our brand-new EmpowerShine™ Satin Lip Cream. This shiny satin lip crayon allows you to have the best of both worlds – long-wearing color with hydrating, comfortable wear.

What Makes EmpowerShine™ Satin Lip Cream Different

EmpowerShine™ Satin Lip Cream is the newest addition to the Empower franchise! We currently offer our EmpowerMatte™ Precision Lipstick Crayon, which is our matte finish, as well as our EmpowerGloss™ Ultra-Glossy Lip Serum, which is our high-gloss finish. EmpowerShine™ Satin Lip Cream, our brand-new addition, is the perfect blend of both worlds, providing all-day color and wear with a gorgeous shiny satin finish.

EmpowerShine™ Satin Lip Cream is launching in ten beautiful shades, four of which will be brand new namesakes to the Thrive family! We have shades ranging from soft apricot to a cool rose, all the way to a cherry red. We wanted to ensure that the shades not only looked stunning on your lips, but also had amazing ingredients incorporated into the formula that allowed your lips to feel nourished and revitalized. The main ingredients are Hyaluronic Filling Spheres, Ultra Filling Spheres, Vitamin E, and our Line-Refine Hydrating Complex™. 

Ingredients That Support Hydration and Comfort

Hyaluronic Filling Spheres are tiny biotech spheres that fill up over 1,000 times their weight in water, helping to smooth any visibly deep wrinkles and increasing volume while drenching lips in instant hydration. This leads to softer, plumper, more youthful-looking lips.

Ultra Filling Spheres are also special spheres that absorb water from deep within your skin, helping to smooth and plump out any visible lines on the lips. As these spheres expand, they tighten and hydrate the skin, leaving your lips feeling soft and deeply nourished for a long-lasting, refreshed appearance.

Vitamin E is a powerful antioxidant that blocks free radicals and helps to rejuvenate and hydrate the skin on your lips.

Our Line-Refine Hydrating Complex™ is a blend of ingredients that help smooth the appearance of fine lip lines for visibly fuller, plumper, more youthful-looking lips.

The blend of all these ingredients together provides up to 12 hours of hydration on your lips as well as all-day wear. You don’t have to worry about EmpowerShine™ drying out your lips and making them feel uncomfortable. Contrarily, EmpowerShine™ will nourish your lips as you wear it throughout the day.

Another benefit of EmpowerShine™ is its ability to not bleed or feather outside your lip lines. Commonly, most lip products tend to feather or seep into the fine lines around the mouth. Due to our ingredients, EmpowerShine™ will stay exactly where you put it and will remain smudge-resistant. 

A Lip Crayon for Long-Lasting Wear and Easy Application

Nowadays, it’s so common for makeup users to find ways to simplify their makeup routines. What once would’ve been a 20-step routine, we’ve found ways to help our customers narrow down the products they use by creating multi-use products. EmpowerShine™ Satin Lip Cream serves as a 2-in-1 lipstick + liner, which allows you to use the precise tip to line your lips and then fill it in. The colored base of the EmpowerShine™ Satin Lip Cream is removable to reveal a built-in sharpener. In order to use the sharpener, you can pull off the bottom piece and sharpen your crayon to get an ultra-precise tip. Your life is about to get so much easier with the combined liner + lipstick!

EmpowerShine™ Satin Lip Cream is here to shake up the satin lipstick category. With continued use, it provides a beautiful shiny satin finish that hydrates your lips without feeling sticky or tacky. If you’re looking for a shiny satin format that helps provide quick and precise application, then this new launch will be perfect for you.